Based on the direction of "Culture+Technology", OBERMEYER aims to build an industry cluster centering on digital video and correlated industries including high-tech R&D, cultural communication, copyright trading, turning Malanshan into China’s "Vision Valley".
The project team started with industry research and judgment, conducted in-depth research on the entire video media industry chain and internationally renowned media city cases, and carried out meticulous work in terms of industry profile, industry selection, scale effect, and behavior characteristics of practitioners, and focused on industry positioning, construction capacity, and function layout, The spatial structure, and the landmark building provide a practical, feasible, and industry-leading plan for the site.
Based on the in-depth study of land use and local surroundings, OBERMEYER plans for an urban axis with a clear spatial division into three zones: TOD development zone, Innovation zone and Ecological zone. The linkage effect sets up a benign framework for optimizing the city development.
The vertical planning consists of the upper architecture complex, the middle viewing platform and the underground space. Integrating rail transport with vertical city design, OBERMEYER plans an intensive underground development area, a three-layered slow-traffic system involving wetland park, riverside trails and eco corridors that enables diverse activities like jogging and riding. The well-connected pedestrian system makes it easily accessible for citizens to all landmark buildings and public facilities in this area. A hanging railway system is introduced to connect both sides of Liuyang River, free from the geographic limitations.
In terms of environmental design, OBERMEYER sticks to the three principles: to repair the riverside wetland, to rebuild the eco-network and to ensure the urban water security. With the “sponge city” concept, the plan leaves abundant urban eco-space and engages the green space with the surrounding city public green areas by building an ecological wetland park, dry streams and a weir water cycle system. Main areas of public events are closely connected with the urban axis and center green land, forming a smart urban community of high eco-vitality.